What Is A Curated Gift Box and Why Buy One?

Woodbury Blue started with one simple idea: gifting should be joyful – for the person giving and the person receiving. Our first ever collection of pre-curated gift boxes was created for those of us who don’t have time to scroll endlessly online or wander the high street, but still want to give something meaningful, stylish, and a little out of the ordinary.

But what actually is a curated gift box? And why would you choose one over buying individual items?

Great questions – and ones we get asked a lot. So let’s dive into what makes curated gift boxes such a smart, thoughtful and fabulous way to gift.

What is a curated gift box?

A curated gift box is a pre-filled collection of handpicked items that have been thoughtfully selected to complement each other, often chosen with a certain someone in mind. It’s beautifully presented, easy to send, and perfect for anyone wanting a ready-made gift that still feels personal and meaningful. Essentially, you're making presents more presentable!

Why Should You Buy A Curated Gift Box?

Curated gift boxes not only make gift giving easier - gift shopping can become a complete minefield without a clear idea of what type of gift to buy friends, family or co-workers – they also make it more thoughtful and special for your loved ones.

Here at Woodbury Blue, we source the products for our gift boxes from other small UK businesses as we not only love the idea of supporting small brands but we’ve also found that they are far more passionate about their products. They are most definitely more unique and exciting than the gifts you find on your local high street which in turn means that your gift will be so fabulously original to any other gift.