The Ultimate Guide to Curated Gift Boxes: Tips and Tricks
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Gift giving is an art that requires a lot of thought and care and it can be a daunting task for most of us, especially when you want to be sure that the present you’re choosing is both memorable and unique. Hours and hours can be wasted searching online stores and high street shops for something that you hope will make the recipient feel special. One popular trend that has emerged in the last few years is the curated gift box and that is where this gift guide comes in - we have all the tips, tricks and do-it-yourself ideas to help you create a perfectly curated gift box for absolutely anyone on your present list.
Curated gift boxes are carefully put together with a selection of items that are tailored to the recipient’s interests and preferences and offer a unique and meaningful way to surprise and delight your loved ones on special occasions. Whether you’re celebrating a birthday, anniversary or thanking a teacher, client or friend, a curated gift box can convey your affection and appreciation in a beautifully packaged and well thought out bundle.
In this ultimate gift guide, we’ll provide you with all the tips and tricks needed to create a memorable and custom gift that will leave a lasting impression.
1. Know Your Recipient:
The first, and possibly the most crucial step in curating the perfect gift box, is knowing and understanding your recipient. For the majority of people, the recipient will most likely be a good friend, a colleague, a teacher or maybe even a client, which means that you probably already have some insight into their likes and dislikes. For example, if you know that your colleague or client is vegan then you could add in some delicious vegan chocolate as opposed to anything containing dairy products.
Maybe your best friend is a stationery addict who can’t get enough of notepads, pens and other beautiful writing accessories - a gift box curated solely with stationery inside would be just perfect. Sending a gift box filled with all of their favourite things shows that you know them really well and will be far better received than a gift that has had very little thought put into it.
This gift box (below) is ideal for the recipient with a sweet tooth. It’s a little box filled with vegan sweet treats just for them to indulge in and one that they would be delighted to receive!
2. Determine the Theme and Purpose:
Once you’ve decided on the theme, filling your gift box becomes a whole lot easier. Consider things like why you are sending the gift and how your recipient might be feeling.
If the gift is for their birthday, then add in some products that create a celebration - a sprinkle of colourful biodegradable confetti adds a fabulous surprise celebratory touch, as does wrapping the gift in fun and colourful wrapping paper and finishing it off with a gorgeous bow.
If the gift is more of a pick me up gift for someone going through a hard time, a thoughtful theme would be self-care. Products that encourage someone to take out for themselves and to focus on their well-being always go down really well. It shows that you really care and have put a lot of thought into how they’re feeling and what they might need right now. You could even colour theme it and stick to one gentle, calming colour, for example a purple self-care themed gift box.
3. Choose High quality Items:
When choosing the products for your box, try to choose quality over quantity. Whilst everyone loves the thought of a gift box packed with lots of presents, no one wants to receive cheaply made items that either break easily, are full of harsh chemicals or are doomed for the rubbish bin.
Try opting for products that are well-crafted and of genuine value. Small businesses usually focus strongly on quality, ensuring their items are well made and built to last. Whether it’s artisan chocolate, handcrafted soaps or luxury bath and beauty products, focus on curating a collection that will make the recipient feel pampered and special.
4. Mix and Match:
Variety is the key to creating a wonderfully unique and exciting box of gifts. It also works really well when you may not know your recipient’s likes and dislikes and are struggling for ideas. Filling your gift box with a mix of fabulous treats is often a huge success as the recipient is totally surprised and gets to try out lots of different products and brands that they may never have encountered otherwise.
This gift box contains some self care products, a little treat or two and a beautifully designed notebook - all really useful, high quality and exciting items that would surprise and delight any recipient.
5. Presentation is Key:
The packaging is almost as important as the items inside of your gift box and it is the first thing your recipient is going to see, so make sure that you invest some thought, time and effort when deciding on or creating your packaging.
Choosing a box design that reflects your style and/or the occasion is a great start but do be sure to check that it is sturdy enough to hold all of the items you’ve chosen and that it will withstand the postal process - parcels are not always treated kindly at the sorting depot! Adding in some tissue paper and shred not only means your gift will look sophisticated and well presented but it will also offer some protection and keep the products inside safe from any potential knocks and bumps during transit.
6. Consider Customisation:
To truly make your curated gift box a one-of-a-kind present, consider adding a personal touch either in the form of a handwritten note or card, a monogrammed item or simply a gift box with their name or occasion engraved on the front.
7. Support Local and Small Businesses:
As touched on above, small businesses really care about their products and their customers and they put a huge amount of time and effort into creating truly unique and high quality items. You’ll find wonderful pieces that you would never find in the high street shops and your recipient will be really touched by your thoughtfulness when gifting a present that contains items that have clearly had a lot of thought and effort into. You’ll also be supporting local and small businesses along the way!
8. Consider Using a Reputable Gift Box Company:
If the thought of creating a curated gift box yourself from scratch sounds like too much hard work and time, why not consider using a company to do it for you, or at least to help in the process.
Here at Woodbury Blue, we have a whole collection of ready-to-ship curated gift boxes that have been pre-filled for you so that all you have to do is select the one you know your recipient would love. Or if you fancy getting a little more creative, why not head over to our Create Your Own collection where you can choose from a large range of amazing products from other very talented small businesses and fill a gift box yourself online for us to pack and post out for you.